The industry that caters to anti aging as in creams and expensive procedures is a big one and growing bigger by the day - a friend of mine spends more money on antiaging creams (just for her face & neck) than she does for her groceries (and they are all expensive high end stuff) - I guess it slows down the process - as I grow older I think the secret sauce in how you come across is reflected by how you feel inside - if you are happy or at peace, there is a natural glow that no magic cream can be emulate