My reason for leaving social medial several years ago was not time consumption as much as the fakeness of it all - I do have social media now but it is under my penname and for writing purposes - there's nothing personal there

Having said that, I think a lot of what you say applies to platform writing - we share personal stories, we check stats, then there are the claps instead of likes and the friendships made - so yes, can totally relate to coming back for more - in this case I think it's a good thing :)