Let me give you an example of the level of apathy - I was making inquiries for a blog for one of the non profits I work for (cancer) and one of the editors I talked to asked me why I would want to write blogs on such a topic - he meant I wouldn't be making any money off of it -

Who said anything about money - I'm doing this because I want to - because I believe in the cause -

But yea, for some the bottom line is always money