I think most of us start writing with a preset idea of how proper writing should look like - I am fairly new to the game but if you look at my earlier ones vs now - I think that rigidity and proper adherence to rules are absent...it's conversational for the most part. But I think it depends - the clients I write for like it a little more formal but yes, I still try to get away with injecting as much 'me' in it as I can 😊👍