I have x amount of time per day that I set aside for reading - each time I see an article above the 7 minute mark, I groan inwardly - the thing is there are those who are writing to be read and those who are writing for themselves - as in they are happy to put their thoughts/stories down on paper irrespective of who reads - so that is a factor too

I tend to keep mine in the 1, 2, 3, 4, 5 and on rare occasions 6 minute range