An interestion qn...
I am no expert and having said that I will say it comes down to what is your goal as a writer -to educate, to inform, to earn, to inspire, to journal...
Then the next step would be what is your niche/niches, the audience you are trying to reach, the age group etc
Or - you follow the herd copying and emulating - or riding on the coattails of controversy etc - and hope your stories reach an audience -
What I'm saying is that words have power but then it comes down to the individual writer as to how they want to use it -